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Senior Specialist: Marketing

Date: 10-Jun-2021

Location: Johannesburg GAU ZA, ZA

Company: Liberty Group Limited


To provide specialist advice and support in area of specialisation providing marketing material that informs clients of business and service offerings.

Minimum Experience

3 - 5 years experience in a similar environment, of which 1 -2 years at a junior specialist level

Minimum Qualifications

Bachelor`s Degrees and Advanced Diplomas [NQF Level 07] in Communication Studies


  • Host and manage the monthly Liberty Africa Brand Leadership Forum consisting of all sales leaders, marketing agencies, group marketing teams.
  • Appointed as Product Manager for the Marketing Agile team to deliver on the Mind My Money – Financial Literacy platform to enable the journey to financial freedom for as many Africans across the continent as possible.
  • Facilitate and host Liberty Africa Awards ceremonies, campaigns and recognition awards.


  • Monitor the effectiveness of marketing related initiatives and activities to identify recommendations for improvement.
  • Advise on and ensure the accurate use and dissemination of area specific marketing and communication material; verifying the outcome of messages.
  • Advise on and create awareness of branding and promotional material (fliers and brochures) within the org. to promote sales and build the brand.
  • Consult with stakeholders to develop and implement business related marketing collateral (print and digital material).
  • Plan the regional strategy, programmes and develop the activity budget for the year.
  • Coordinate with the C on the execution of activities, address any issues and queries and escalate to the C where necessary.
  • Accountable for the improvement of quality, service and work outputs, continuously recommending improvements.
  • Plan for the organisation of work outputs and process improvement activities in light of a specific situational context related to the area of specialisation.
  • Proactively identify area of specialisation related problems, determine cause and effect and recommend the best option to implement corrective action based on previous experience.


  • Provide sound consulting services and recommendations based on customer and client needs, current information and trends analyses.
  • Provide specialist expertise and advice to internal/external customers, that builds strong relationships and creates a favourable impression aligned to Treating the Customer Fairly (TCF) principles.


  • Adhere to financial controls, governance and compliance policies and processes throughout an area of specialisation, contributing to cost efficiency.

Learning and Growth

  • Contribute positively to human capability improvement, related to knowledge optimisation and associated with area of specialisation.


  • Manage and maintain uploaded marketing material to ensure accuracy, brand and related compliance as well as content relevance.
  • Ensure that org. documentation such as marketing material, media announcements and standard documentation are legally sound and meets business needs.
  • Comply to risk and governance policies, implement and provide subject matter input to the development of related processes, applicable to the area of specialisation.

Technical Competencies

  • Research and Information Gathering (Intermediate)
  • Reporting and Interpretation (Intermediate)
  • Product and/or Service Knowledge (Proficient)
  • Marketing management (Proficient)
  • Customer Advice (Technical) (Intermediate)

Behavioural Competencies

  • Stakeholder Engagement and Management (Intermediate)
  • Professional/Technical learning (Intermediate)
  • People Management and Empowerment (Intermediate)
  • Interpersonal Effectiveness (Intermediate)
  • Problem Solving and Analysis (Intermediate)
  • Teamwork and Cooperation (Intermediate)
  • Communicating with Impact (Intermediate)
  • Relationship Management and Networking (Intermediate)
  • Customer Orientation (Intermediate)

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